Most of us don’t give much thought to the role water plays in our daily lives – much less realize that the apple we snacked on this afternoon was the result of 19 gallons of water, or that glass of wine we enjoyed with dinner last night took a whopping 32 gallons of water to produce.
We turn on the faucet – there’s water. We flush the toilet, and the resulting swirl clears the waste away. And other than that, we don’t see the underground infrastructure responsible for making this all happen, and we don’t realize that this infrastructure is not only a fundamental part of our economy, but also at risk.
This week, the water sector came together, uniting public and private interests, to address the current state of water infrastructure through a national campaign. This new campaign is the culmination of a year’s worth of hard work from all sides of the sector, and seeks to reach audiences where they now seek information the most, online through social media channels.
With the goal of offering information and education on the importance of clean, safe and reliable water in every home and community, the Value of Water Coalition, comprised of the American Water Works Association (AWWA); the Association of Metropolitan Water Agencies (AMWA); the National Association of Clean Water Agencies (NACWA); the National Association of Water Companies (NAWC); the U.S. Water Alliance (USWA); the Water Environment Federation (WEF); American Water; CH2M HILL; MWH Global; United Water; Veolia Water; and Xylem, Inc. – has officially launched the Value of Water campaign.
An interactive website (www.thevalueofwater.org) offers relevant and compelling water-related content designed to facilitate easy sharing across social networks. The Coalition’s channels include:
The Value of Water Coalition wants you to see things differently – and truly understand and appreciate the irreplaceable, shared resource that is water. And the Value of Water campaign marks an important first step.