Join your clean water colleagues for six web seminars on the biggest social media sites, including Twitter, Facebook, and LinkedIn. Watch a sneak peak provided by one of our presenters, David Nour, social enterprise strategist and thought leader on the value of business relationships.
- Blogging, Content Curation, and Online Presence Best Practices—Wednesday, September 12, 2012, 2:00–3:00 PM ET—Learn how to best integrate blogging into your daily interactions, engage your ratepayers, and increase your utilities’ visibility and credibility. This session will offer insights into how leading organizations are capitalizing on the appeal of blogs and content curation as a form of direct communication with various constituents.
- Why You Should Get Proactive on Twitter Now!—Wednesday, October 10, 2012, 2:00–3:00 PM ET—learn how Twitter can help you listen louder to an intelligent market, full of insightful ideas and best practices. This session will cover how to build a branded Twitter page, build a following, offer real-time customer service, use hashtags for your next event, and drive exponential traffic and awareness to your website, and blog.
- Are You Really LinkedIn?—Wednesday, November 7, 2012, 2:00–3:00 PM ET—Learn how to use LinkedIn with a content-rich profile, address unanswered requests, and deal with unsolicited invitations. Don't miss what others have called "more insights about how to really use LinkedIn in an hour than I've learned on my own in the past year".
- Leveraging Facebook for Utilities—Wednesday, December 12, 2012, 2:00–3:00 PM ET—Understand and leverage Facebook in building online relationships. You will learn about the most successful utilities creating awareness and traffic that are using social media and how to have consistent branding that cross-references other social media accounts.
- YouTube and the Power of Video—Wednesday, January 9, 2013, 2:00–3:00 PM ET—Learn how to best integrate video into your daily business, engage your customers, and increase your market awareness. We will discuss developing an internet video strategy, the types of videos to produce, managing a video blog, and determining different business avenues such as executive presentation, training, help desk, marketing, and events.
- Emerging Social Applications – Foursquare, Pinterest, and Storify— Wednesday, February 13, 2013, 2:00–3:00 PM ET—Learn how utilities can use these emerging social applications to tell their stories and better communicate with customers.
You can register for the entire series—six web seminars for $1,200 for members or $1,800 for nonmembers—or individual seminars for $250/$350 per event for members/nonmembers.
This post was authored by Elizabeth Striano, who at the time, was NACWA's Director of Social Media & Communications. She has since left NACWA for other opportunities.